Pay Per Click Advertising and Management

Intergate provides a fully comprehensive Pay Per Click search marketing service, including:

PPC Management and Campaign Planning

Keyword analysis

Selecting the right keywords for your campaigns is of vital importance. In the first instance, this is to ensure prospective clients find your advert. Secondly, correct selection of keywords avoids unnecessary costs.

Search Engine exposure

Selecting the right search engines, akin to your market segment, optimizes your pay per click exposure and results. Differing age groups, countries and demographics use different search engines. Often pay per click campaigns are levied at the better known engines and smaller ones are ignored to the detriment of the website’s success.

Language

Not everyone searches in English. Our pay per click management can translate your adverts into several different languages (Dutch, French, German, Flemish, Afrikaans) to maximize exposure in your target market.

Countries and regions

Why pay for adverts across the entire web when you are targeting specific countries?

Pay per click adverts

Our adverts do not just meet the search engines guidelines but are also written to help lower bounce rates and browsers. Your site is to attract buyers and not bouncers. The site also needs to generate clicks that produce sales or enquiries.
Bounce rates show how many visitors came to your site and left. For example, a high bounce rate on the home page would indicate that your site did not have the required content for them or it was not presented in a user friendly way.

Allowing your site to be promoted on other websites (CPM)

Other websites carry adverts that have been supplied by Google. These can increase your exposure and results but care and diligence is needed from a cost prospective. As opposed to pay per click, where you are charged only when someone clicks on your site, CPM charges you each time your advert is displayed.

Budgeting

Even small budgets can have a major impact on your marketing and sales results. It is important to maximize your exposure whilst keeping to budgets. Our pay per click team guide you on what to bid for keywords in relation to how prominent your advertising position will be, as well as forecasting what monthly spend you need to consider to make a pay per click campaign worthwhile.

Feedback

How well your campaigns are doing, where are your clicks coming from, how many unique visitors does your website receive?

What improvements can be made and how can better results be achieved?

Your pay per click monthly report provides you with a full analysis of your campaigns making sure you keep in control of results and budgets.

For more information on our pay per click management please use the links below:

E-mail your enquiry here
Request a call back
For information on website development click here
To learn more about search engine optimization (making your website more prominent on the search engines) click here

Our other services include: