Search engine optimisation,
known as SEO, is a term often surrounded by mystique and technical
terminology.
Search engine optimization is the practice of designing a website
so that:
- Search engines can easily rank it
- The content and design helps it to appear prominently in
results pages of search engines
- Designing a website with good governance in mind in relation
to search engine guidelines
Imagine a superbly designed brochure, but it is buried amongst thousands.
Prospective clients simply cannot find it to learn about your products
and services. The same applies to websites. It can be the best website
in the world but if prospective clients cannot find it the chances
are it is not doing its job!
SEARCH ENGINE OPTIMISATION TESTS
Is your website performing as it should?
Exercise one
- Open up Google (link to www.google.com) on your internet
explorer or Firefox
- In the search box type a search for your business (for example
guesthouse in Cape Town)
- Does your website show on the first page?
Exercise two
For businesses promoting themselves abroad – in this example
we will use the United Kingdom.
- Open up Google.uk (link to www.google.co.uk) in your internet
explorer or Firefox
- In the search box type the same search as above for your
business (for example guesthouse in Cape Town)
- Does your website show on the first page?
If your website appears on the first page of both searches –
congratulations your site is performing well.
If your site does not appear on any of the above results or only
one of them, there is room for improvement.
To contact us and learn how we can assist with your search engine
optimisation needs, please use the links below:
E-mail your
request here
Request a call
back
To learn about our
pay per click management click here
For more information
about new websites click here |
