The latest Tourism Outlook on South Africa report done by Visa was released in September.
It stated that tourist arrivals to South Africa rose 3% in 2011, despite tough global economic conditions. The country also recorded an increase of 10.5% in the number of arrivals during the first six months of 2012 compared to the same period last year.
According to Phumi Dhlomo, SA Tourism’s Regional Director, the alliance will see the two organisations combining their strengths to promote South Africa as the destination of choice and provide useful tips to tourists on how to manage their travel expenses safely and conveniently.
“Our relationship with Visa is of a symbiotic nature and we see it as a long-term venture that will benefit the South African economy and position the country as Africa’s prime tourist destination,” he added.
South African Tourism (SA Tourism) and global payments technology company Visa have signed an agreement to promote the country’s tourist attractions to an international audience. The signing is accompanied by the launch of the “South Africa and Visa Welcomes You” campaign, a campaign geared towards amplifying SA Tourism’s existing efforts to promote South Africa as a travel destination for tourists and promote the use of Visa cards by visitors.